Video marketing is recognized as an essential tactic in marketing; thanks to social integration and investments by Internet giants.
Don’t believe all the hype? Here are some statistics to prove the point.
According to Cisco, 82 percent of all Internet traffic in 2020 will be video.
Studies show that using the word “Video” in the subject line of an email increase open rates by 19 percent, improves click-through rates by 65 percent and reduce un-subscribers by 26 percent.
According to Twitter, videos and photos get the most retweets.
Some major factors that have contributed to the popularity of videos:
In 2017 Facebook announced that its video viewership doubled from 4 billion views per day to 8 billion views per day in a period of seven months.
This staggering growth of video viewership highlights the immense potential of videos for bringing in advertising dollars, keeping viewers engaged and increasing viewership.
Facebook launched its picture in picture viewing in 2017, which lets users watch video while browsing the news feed.
Facebook is also testing a dedicated video feed stream to let viewers only watch videos shared by their network.
Facebook is pushing the envelope to create more video infrastructure, and so are marketers to take advantage of its potential.
The Search Engine Optimization benefits of video marketing
Videos have a direct impact on search results.
It is common knowledge that rich media, which includes videos, is favored by search engine algorithms.
To top it up, the fact that Google owns YouTube also plays a role in video’s increased popularity.
Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching.
To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result, search results prominently feature videos among top results.
Videos are a breath of a fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.
The viral potential of video marketing
Users are more likely to share and re-share video than other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.
More and more people today educate themselves through product reviews and blog updates before making a purchase decision.
Animoto’s research says that 96 percent of consumers find videos helpful when they are making purchase decisions online. Moreover, 58 percent of them consider companies that produce videos to be more trustworthy.
Videos drive traffic and engagement, they convey information better than other types of content and promotes trust in the brand and its products.
What are you doing now that incorporates video into marketing your business??